Tencent Video "Lost and Found" Art Installations Exhibition, telling the story of youth
Tencent Video “Back-to-School Season" Pop-up Event — “Lost and Found” Themed Art Exhibition
“Back-to-School Season" is a marketing campaign launched by Tencent Video with this year’s theme being “Lost and Found”. In collaboration with Tencent Video, Paw Paw Media, and Modern Sky, we set up ten "Lost and Found" stations inside Chaoyang Joy-City, a large shopping mall in Beijing, referencing various memorable movie scenes. These experimental “Lost and Found” installations were related to movies such as “Edward Scissorhands”, “Up”, and “The Professional”. The goal of this project was to provoke those bittersweet feelings associated with the journey of youth, and help people complete parts of their youth that had been missing at Tencent Video. We hope you can find your true-self and feel an emotional connection with our movie-theme art installations.
2019 / August – September / Beijing Chaoyang Joy-City
Brand Transboundary + Event Marketing + Public Space + Art Installations + Interactive Experience + Production Landing + Field Operations
Tencent Video x Paw Paw Media x Oh, not Gallery